Welcome to step #4 of my 6 step process for engaging CLAMOR online.
Now it’s time to master your messaging in a way that engages and excites people based on the feedback you got in step #3.
Yesterday, I invited you to test and share some energetic messaging on social media to see what resonated with your fans and friends.
Did you do that? If so, what were the results?
If you got very little feedback, don’t worry. Again, this is just the beginning of this work and may take some time to perfect. Be patient with yourself and your progress.
Part of mastering your message and creating meaningful CLAMOR on social media is finding and striking the right balance between being inviting and inclusive, which we should all be doing in the social space, and delivering value and exclusivity that requires people to understand why they should pay for your brilliance. This is a fine line.
So let me be clear here. While there is an exclusivity factor in your services and offerings (because not everyone can afford to pay to work with you/purchase from you), on social media you’ll want to enroll fans in your movement by inviting them to play with you, get to know you, learn from you, value you, and most importantly, like and trust you.
Once you’ve figured out what your offer is, how you want people to feel, and you’ve actively asked and enrolled your audience in your pre-buzz conversation, you’re then ready to master your messaging.
How do you do this?
You start by creating what I call your 10 hot topics which are 10 juicy, actionable, engaging, search engine friendly, exciting conversation starters that you can then take out to the world in big and bold ways. I’ll be talking about those big and bold ways in the next step of this process.
However, let’s get clear about your hot topics. And again, I want to use examples from some of my rock star clients.
Hundreds of people can say they work with corporate women to help them love their lives and careers more. That’s not new. What was new for my client Debbie Ingle was getting to the juiciness of her hot topic which she brilliantly put out on Facebook and people were buzzing about. Here was her hot topic…
Are you Out Hiding everyone else you know?
Specifically, here was her Facebook post:
Out Hiding? Hmmm, odd word but none the less one that engages us from time to time. Out Hiding is when you participate in hiding your true self. Have you been out to lunch with a group of women & everyone at the table is participating in hiding…they are actually “Out Hiding” the other women. Each woman moves her lips to say words that aren’t exactly the whole truth. Out Hiding I’ve been there, have you?
Don’t you love that?
Simple, bold, conversational, inclusive, inviting.
That’s just one example of creating a hot topic that’s specific to you and lets people know how you differ from your competition.
Here’s another example. My client Kelly Lynn Adams is a Jersey girl who wanted to infuse her coaching with sass, attitude, and glamour.
Together with Julie Steelman, we came up with her unique messaging hook:
Gutsy, Girlie, & Going For It: How to Become Successful From the Inside Out
Next, we wanted to turn that feisty energy into hot topics that set Kelly apart from anyone else who might be seen as her competition.
So here’s just one of the hot topics Kelly and I came up with:
Gutsy, Girlie, & Going For It: 3 Tips for Becoming Successful From the Inside Out
Do you see how we tied her unique messaging hook into a hot topic? (And we came up with 9 other hot topics just like that, including this juicy nugget: Tame Your Fear: What Taming A Lion Can Teach You About Conquering Business.Breakdowns
Are you starting to see how you can create your own juicy hot topics?
Ultimately, you’ll want to come up with 10 hot topics. This is the quickest and easiest way for you to establish your expertise, let people know why they need you, and enroll your fans in a movement that transformed them into paying clients in record time.
Today, I invite you to come up with your 10 hot topics. First, simply create a list of topics you like talking about. Then, you’ll get more specific in your language, matching it to the energy of how you want people to feel. And then, you’ll engage the juicy factor, finding a way to language those hot topics so they’re a little sexy, a little controversial, and they get people talking. (Again, it all depends on your audience and how you want them to feel. If you’re working with cancer survivors, you most likely won’t want to engage the sexy factor, but focus more on the energetics of inspiration, healing, vitality, and hope.)
In the next step, I’ll share what you’ll want to do with your hot topics so you can fully engage the CLAMOR Factor.
Want to try out your hot topics? Share them on the blog by leaving a comment.
Got questions? Post them on the blog and I’ll answer them.